A guided visit to a souk (local market) is a good way to see the local way of life and this tour offers exactly that.

Souk is a traditional market where locals and tourists gather to buy and sell a wide variety of goods and products. The atmosphere is lively, with haggling being a common practice. At the souks you'll also find traditional crafts and artisanal items.

Besides the souk, you can also taste some local products such as Argan oil and pure honey in one of the cooperatives. Meanwhile, you'll discover all the extraction process of Argan products and some rich Moroccan spices making the best memories and tastes out of this tour.

The Tui rep Hamza was really lovley and helpful, in explaining and helping us book the experience to the market. We got picked up on time the driver was so friendly and accommodating. He waited , let us enjoy time in thd markets doing our shop , was very professional 👌 and kind . Thank you for a great experience.

Wahleed was a fantastic guide and person we really enjoyed his company

Collected outside our hotel promptly visited a beautiful natural oils, creams etc place and bought some treatment for psoriasis which seems to be helping! Then met akhmed our wonderful guide who took us through the souk, he was hilarious and kind. Knew his stuff about the history, it’s a must see/do

Guides were very nice and kind and help ensured we got a good deal at the stalls

The guide, Mohammed was fantastic around the souk, we told him what we hoped to buy and he took us to stalls that spoke English to help us. He even helped us to barter! The cooperative was informative and a lovely way of buying some argan oils without a pushy sell. Within the souk, they definitely amend prices since they know you’re a tourist so the guide was worth the money many times over. A cheap and enjoyable day out!

Guide was epic!! Was really helpful, answered lots of questions, made sure we got good prices and not a lot of hassle. My only negitive was being left in a shop for 40 minutes not knowing when the taxi was coming and the people working in the shop had no idea! But overall such a good experience

Why you’ll love this…

Visit one of the biggest traditional souks in Morocco
Enjoy shopping in a local souk market
Discover Argan products in a known local cooperative

Important to know

Know in advance:

you'll be requested to add your hotel or accommodation details and contact details during checkout
this tour operates with a minimum of 2 participants

Cancellation policy

Receive a 100% refund if you cancel up to 24 hours before the experience begins.

What’s included

Hotel pick-up and drop-off
Food tasting
Welcome drink

Booking fee

Good news! No extra fees are applied to this booking.

Location

Meeting point:

Pickup service is available from your hotel or accommodation in Agadir.

Provider

Aquafrech

What people say about this experience

3.9/5

All reviews are verified

Based on 36 reviews

Review categories

Safety

4.6/5

Service

4.6/5

Staff

4.6/5

Value for money

4.6/5

All ratings (36)

5 stars (13)

36%

4 stars (12)

33%

3 stars (8)

22%

2 stars (1)

1 star (2)

Z
Zarita
Travelled with a group of friends
5 September 2026
4.6
United Kingdom
The Tui rep Hamza was really lovley and helpful, in explaining and helping us book the experience to the market. We got picked up on time the driver was so friendly and accommodating. He waited , let us enjoy time in thd markets doing our shop , was very professional 👌 and kind . Thank you for a great experience.
R
Rendee
Travelled as a couple
7 June 2026
5
United Kingdom
Wahleed was a fantastic guide and person we really enjoyed his company
T
TUI Musement Traveler
25 December 2025
5
United Kingdom
Collected outside our hotel promptly visited a beautiful natural oils, creams etc place and bought some treatment for psoriasis which seems to be helping! Then met akhmed our wonderful guide who took us through the souk, he was hilarious and kind. Knew his stuff about the history, it’s a must see/do
H
HaggleHag
Travelled with family
13 July 2025
5
United Kingdom
Guides were very nice and kind and help ensured we got a good deal at the stalls
C
Charlene Howie
Travelled as a couple
19 July 2024
5
United Kingdom
The guide, Mohammed was fantastic around the souk, we told him what we hoped to buy and he took us to stalls that spoke English to help us. He even helped us to barter! The cooperative was informative and a lovely way of buying some argan oils without a pushy sell. Within the souk, they definitely amend prices since they know you’re a tourist so the guide was worth the money many times over. A cheap and enjoyable day out!
S
Sammy
Travelled as a couple
21 December 2023
5
United Kingdom
Guide was epic!! Was really helpful, answered lots of questions, made sure we got good prices and not a lot of hassle. My only negitive was being left in a shop for 40 minutes not knowing when the taxi was coming and the people working in the shop had no idea! But overall such a good experience