TUI Core Values
The cornerstones of our business are strong brand values that put our customers at the heart of everything we do.
About Us
What we do
At TUI Musement, we help you find what you love wherever you go – through experiences, tours and transfers shaped around what you love and genuinely connected to the places you visit.
Across more than 100 destinations, our team curates a selection of top excursions, activities, attraction tickets and multi-day tours. Some are created by trusted partners, while our signature TUI Musement experiences are designed by us and brought to life by our in‑destination teams and guides. These experiences give you the kind of local insight you can only get from people who really know and love the place – together with the comfort and reassurance of a global travel brand.
Discover and book our experiences with ease, with the TUI Musement website and app, available in multiple languages. And because plans can change, most experiences include free cancellation and our Best Value Guarantee, so you can book with peace of mind. Prefer to talk things through? You can also book in any TUI store or with our local teams in destinations around the world.
Need a transfer too? We’ve got thousands of options – from shared buses to private cars – connecting hotels and airports to key sights. However you choose to travel, we’ll get you there smoothly. Search in the app, ask in TUI stores, or speak to our destination teams.
Our mission
We want TUI Musement to be the most loved Tours & Activities business – by our customers, colleagues, destination partners and everyone we work with. For travellers, that means everything we offer feels thoughtfully designed with local insight, is handled smoothly from start to finish, and genuinely worth your time and money.
As part of TUI Group, we want travel to support the places we visit. TUI Musement has developed a sustainability assessment process for individual experiences, based on the Global Sustainable Tourism Council (GSTC) Standard, and independently verified by RoyalCert. Our Green & Fair label highlights experiences that meet our assessment requirements, making it easier for you to choose experiences designed to protect the environment and benefit local communities.
How it all began
TUI Musement is part of TUI Group, one of the world’s leading travel companies. TUI brings together flights, hotels, cruises and tours & activities under one roof, creating seamless journeys for millions of travellers every year.
In 2018 TUI acquired Musement, an Italian startup known for its innovative online platform for booking excursions, activities and attraction tickets. By combining Musement’s digital expertise with TUI’s destination teams, customer service and 50+ years of travel experience, TUI Musement was born. It brings together local know-how, global support and a shared passion for creating great travel moments.
Trusted - We make it happen
We make travel easy
We can be trusted to deliver what we promise
We create moments that matter
Unique – We make it personal
We listen and do what’s right for your unique needs
We go above and beyond to show you that we care
We do this for everybody, and the world around us
Inspiring – We make it meaningful
We inspire by sharing expertise
We empower discovery
We create moments that matter
Meet the Leadership Team
The Leadership Team is driving TUI Musement to be at the forefront of the Tours & Activities market. At the helm is CEO Peter Ulwahn, who's been with the company for over 30 years and has hands-on experience across the business. Supporting him are colleagues with invaluable knowledge and expertise across various sectors from technology to sales, strategy, supply and distribution.
Join the TUI Musement Team!
Know more about the available positions here: https://careers.tuigroup.com/jobs/
Press enquiries
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https://www.tuigroup.com/en-en/about-us/about-tui-group
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