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Villajoyosa and Valor Chocolate Museum Tour

4.7/5
13 reviews

With vividly coloured houses lining the seafront and the banks of the dried-up river bed, it's no wonder Villajoyosa means ‘the Joyful Town'. Find out why it attracts and inspires scores of artists with this trip from Benidorm. You'll also visit the famous Valor Chocolate museum to see their age-old chocolate-making methods and sample some of their well-loved products.

You'll begin the tour in Villajoyosa - a quirky town known best for its brightly-coloured fishermen's houses, golden beaches and freshly-caught seafood. Enjoy some free time to stroll its labyrinth of narrow winding cobbled streets, or head to the seafront to watch the fishing boats come in.

Then, it's on to Valor Chocolate museum. Here, you'll tour its installations and see chocolate-making methods used since 1881, before a chance to sample some chocolatey treats yourself.

Main features

Free cancellation
Place: Benidorm
Duration: from 2 hours to 4 hours
Language:English, French, Dutch
Mobile voucher accepted

Additional features

Instant confirmation
e-Voucher
Hotel pick up

Why you’ll love this…

  • See the famous vibrantly-coloured houses in Villajoyosa
  • Discover the charms of this artist enclave with free time
  • Visit Valor Chocolate museum and sample some sweet treats

Important to know

  • Food and drinks not included
  • This experience doesn't follow our general cancellation policy. If you need to cancel, you must do so at least 24 hours in advance to receive a full refund

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.


What’s included

  • Guide

This experience meets the Global Sustainable Tourism Council criteria. By choosing this experience you can protect the places you love, care for the environment and support local communities.

Booking fee

Good news! No extra fees are applied to this booking.


Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI España Turismo, S.L.U, with Tax Number B08089187 and Travel License Number GCMD-4


What people say about this experience

4.7/5

All reviews are verified

Based on 13 reviews


Review categories

Safety

4.6/5

Service

4.6/5

Value for money

4.3/5

Staff

4.6/5


77%
15%
8%
0%
0%

Sort by:

  • A

    Andrea

    Traveled as a couple


    February 16, 2025
    5

    United Kingdom

    Would have liked more time at the main part of villagoysa, but it was good to hear the history of the port too

  • R

    Rachey

    Traveled with a group of friends


    March 11, 2024
    5

    United States of America

    Great trip chocolate factory. Chocolate a lot cheaper than at airport. Villajoyosa Is a stunning area with plenty of choice for a quick refreshment break. Not long enough for a lunch if you want to walk about.

  • C

    Cheryl

    Solo traveler


    January 29, 2024
    4.2

    United Kingdom

    Can't rate the guide as he wasn't with us in either the chocolate factory or town. Duration a bit misleading as I left at 9:30 and got back at 2. Can't see how it would ever be as short as 2 hours. Loved the coloured houses and glorious promenade.

  • T

    TUI Musement Traveler

    January 8, 2024
    5

    United States of America

    Great trip made more so by brilliant guide.

  • E

    Elsa

    Traveled with family


    November 11, 2023
    4.6

    United Kingdom

    The factory tour would have been better if we hadn't been rushed. The day would have been better if we had more time to spend in villajoyosa. Felt that a good part of the day was spent on the coach due to pick ups. Perhaps if there was a centralised pick up point it would save time and allow for more time to be spent in the destination

  • A

    Andrew Parnham

    Traveled with family


    November 10, 2023
    5

    United Kingdom

    This trip with tui was absolutely amazing Definitely recommend especially the chocolate factory Very well informed tour guide

Need a hand?

Would you like some help making a booking? Or perhaps you just want to ask a few questions. Whatever the reason, don't hesitate to get in touch.

Opening hours: Our team is available from 10.00 to 18.00 CET

Phone number: +1 208-744-6464