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Villajoyosa and Valor Chocolate Museum Tour

4.4/5
103 reviews

With vividly coloured houses lining the seafront and the banks of the dried-up river bed, it's no wonder Villajoyosa means ‘the Joyful Town'. Find out why it attracts and inspires scores of artists with this trip from Benidorm. You'll also visit the famous Valor Chocolate museum to see their age-old chocolate-making methods and sample some of their well-loved products.

You'll begin the tour in Villajoyosa - a quirky town known best for its brightly-coloured fishermen's houses, golden beaches and freshly-caught seafood. Enjoy some free time to stroll its labyrinth of narrow winding cobbled streets, or head to the seafront to watch the fishing boats come in.

Then, it's on to Valor Chocolate museum. Here, you'll tour its installations and see chocolate-making methods used since 1881, before a chance to sample some chocolatey treats yourself.

Main features

Free cancellation
Place: Benidorm
Duration: from 4 hours to 8 hours
Language:English, Dutch
Mobile voucher accepted

Additional features

Instant confirmation
e-Voucher
Hotel pick up

Why you’ll love this…

  • See the famous vibrantly-coloured houses in Villajoyosa
  • Discover the charms of this artist enclave with free time
  • Visit Valor Chocolate museum and sample some sweet treats

Important to know

  • Just so you know, the production area is not open to visitors on this tour. The visit includes access to the museum, packaging area and shop only
  • Food and drinks not included
  • This experience doesn't follow our general cancellation policy. If you need to cancel, you must do so at least 24 hours in advance to receive a full refund
  • Suitable for those with reduced mobility

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.


What’s included

  • Escort
  • Transport

Booking fee

Good news! No extra fees are applied to this booking.


Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI España Turismo, S.L.U, with Tax Number B08089187 and Travel License Number GCMD-4


What people say about this experience

4.4/5

All reviews are verified

Based on 103 reviews


Review categories

Value for money

4.2/5

Service

4.5/5

Safety

4.5/5

Staff

4.5/5


53%
36%
8%
1%
2%

Sort by:

  • E

    Elizabeth Lowson

    Traveled as a couple


    March 7, 2026
    5

    United Kingdom

    We really enjoyed the tour and understood everything the guide was telling us

  • F

    Frank

    Traveled as a couple


    March 1, 2026
    5

    United Kingdom

    Our guide was absolutely wonderful showed us everything The guide at the chocolate factory was excellent The ease of seeing the coloured houses was amazing Thank you Tui

  • M

    Mavis

    Traveled with a group of friends


    March 1, 2026
    5

    United Kingdom

    It was very interesting and good value for the money. Staff at hotel and tour guides were friendly and helpful, I couldn't fault anything.

  • B

    Brian Moore

    Traveled with a group of friends


    February 22, 2026
    5

    United Kingdom

    There was absolutely nothing to dislike about this excursion the driver was outstanding the courier was knowledgeable and polite the factory guide spoke good English only downside was we could have had more time at Villajoyosa perhaps something TUI can take a look at a beautiful resort really needed more time to explore

  • M

    Marion

    Traveled with a group of friends


    February 21, 2026
    5

    United Kingdom

    It was a lovely trip to chocolate factory but needed more time in villajois hour is not long enough to walk and see the beautiful scenery and look at the coloured houses and stop tohav a coffee

  • R

    Rony

    Traveled as a couple


    March 15, 2026
    5

    Netherlands

    Een zeer geslaagde uitstap door de goede zorgen van de gids wat betreft uitleg en begeleiding