Spend the day relaxing on a pristine beach on this full-day outing to Negril. You'll have a whole seven-mile-long band of golden sand to pick the perfect spot on, where you can sunbathe, swim, try water sports, or simply get stuck into your book. Then, you'll head to Rick's Café, the first restaurant of its kind on the West End Cliffs. Here, you'll have an unbeatable view of the Caribbean sunset – and you might even see some fearless cliff divers plunging into the sea, as well.

We were taken to one single area at the very north of the beach away from the main attractions. Because of this we didn’t see a lot of 7 mile beach. The guide told us to use the attraction operators she recommended. These were her friends. We wanted to do a glass bottom boat. She got a boat captain for us but his boat wasn’t glass bottomed and we felt pressured to take this trip. Ricks cafe was great though. We also spend over an hour on the way there at a shop. We should have been there 15 mins

The guide was rude and inappropriate and he was talking about things that tbh disgusted me saying if he had a 16 year old daughter who got pregnant he would put chills on her genital area and Peper- he spoke to us like children and was arrogant He was so bad we left the coach to go Back and paid an extra 190 dollars to her home Also the coach picked us up at 8.50 we went to every single Hotel and spent nearly 4 hours on the coach for a trip that should have been 1.30 hours

Amazing day! Great driver and tour guide! Highly recommend

Everything was good..could not complain about

the people was met was so friendly and helpful .the tour guide Kevin was an absolute star he told us loads of things about jamacia and he was a lovely guy so glad we had him for our tour

Guide spoke a lot on the bus mainly about the JA education system and how superior it was. Once was fine but he was going on & on… too much. The bus was freeeezing! Air con too extreme. We also stopped at gift shop which added to journey. The beach itself was nice. 3 hrs on beach was more than enough, however, guide added an extra 30mins due to gift store stop! Ricks Cafe was awesome, great atmosphere, nice food. Bring an extra towel if you want to dive & swim at cafe all ours got wet at beach

Why you’ll love this…

Relax and swim on Seven Mile Beach
Visit one of the area's most iconic restaurants, Rick's Café
Watch a Caribbean sunset from a clifftop location

Important to know

Welcome drink included upon arrival to Seven Mile Beach. No other drinks or food are included.
We do not recommend diving or jumping off the cliffs.
There is no guarantee to see the sunset as this depends on weather conditions.
This tour requires a minimum of 10 participants.
Children must be supervised by an adult (over 18 years) at all time
Bring bathing gear and sunblock
Bring insect repellent
Bring a towel
Bring a hat
Bring money for extras or gratuities

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.

What’s included

Insurance
Admission fees
Welcome drink
Transport
Escort
Driver
Guide
Entry to Rick's Café

Booking fee

Good news! No extra fees are applied to this booking.

Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI JAMAICA LTD

What people say about this experience

4.2/5

All reviews are verified

Based on 391 reviews

Review categories

Safety

5/5

Service

2.6/5

Staff

2.2/5

Value for money

2.2/5

All ratings (391)

5 stars (185)

47%

4 stars (128)

33%

3 stars (65)

17%

2 stars (9)

1 star (4)

D
Dan
Travelled with family
1 September 2026
3.4
United Kingdom
We were taken to one single area at the very north of the beach away from the main attractions. Because of this we didn’t see a lot of 7 mile beach. The guide told us to use the attraction operators she recommended. These were her friends. We wanted to do a glass bottom boat. She got a boat captain for us but his boat wasn’t glass bottomed and we felt pressured to take this trip. Ricks cafe was great though. We also spend over an hour on the way there at a shop. We should have been there 15 mins
J
Jade Almazan
Travelled with a group of friends
26 August 2026
2.6
United Kingdom
The guide was rude and inappropriate and he was talking about things that tbh disgusted me saying if he had a 16 year old daughter who got pregnant he would put chills on her genital area and Peper- he spoke to us like children and was arrogant He was so bad we left the coach to go Back and paid an extra 190 dollars to her home Also the coach picked us up at 8.50 we went to every single Hotel and spent nearly 4 hours on the coach for a trip that should have been 1.30 hours
M
Mensah family
Travelled with family
25 August 2026
5
United Kingdom
Amazing day! Great driver and tour guide! Highly recommend
K
Keith mcconnell
Travelled as a couple
22 August 2026
5
United Kingdom
Everything was good..could not complain about
N
nicola
Travelled as a couple
12 August 2026
5
United Kingdom
the people was met was so friendly and helpful .the tour guide Kevin was an absolute star he told us loads of things about jamacia and he was a lovely guy so glad we had him for our tour
A
Anna
Travelled with family
28 July 2026
3.8
United Kingdom
Guide spoke a lot on the bus mainly about the JA education system and how superior it was. Once was fine but he was going on & on… too much. The bus was freeeezing! Air con too extreme. We also stopped at gift shop which added to journey. The beach itself was nice. 3 hrs on beach was more than enough, however, guide added an extra 30mins due to gift store stop! Ricks Cafe was awesome, great atmosphere, nice food. Bring an extra towel if you want to dive & swim at cafe all ours got wet at beach