Join us on this afternoon trip to the heart of beach-fringed Negril, where you can shop and relax at Rick's Café at your own pace.

A popular resort on the island's most westerly point, the town has an impressive retail repertoire. You'll find duty-free bargains – cigars, perfumes, jewellery. Or for authentic Jamaican buys, on Norman Manley Boulevard you'll find the craft market.

Once you're shopped out, head to Rick's Café. This legendary cliff top venue is an institution for locals and tourists alike, who come to enjoy the chat, cold beers and Caribbean-American food. From late afternoon, it comes with a sideshow of daring locals trying to outdo each other as they leap from the cliffs.

Driver Robert was so knowledgeable and freindly, informed us of all the different places we drove through and made sure we had enough time at Rick's Cafe to see the sunset. Rick's was everything we expected, a great experience. All in all it was a great trip and really good value. We were picked up from the hotel at 2pm and arrived back at around 8pm

We had a great day at ricks cafe . Lovely atmosphere. Table service not good im afraid , we were going to bar ourselves & a waitress told us we didn't have to as they would serve us , we got served once & no vodka in my vodka & orange . Tried over charging us too .We just ended up going bar ourselves. Floors were slippey outside toilets my partner slipped & fell & a lady helped him up

Very cheap booking through the TUI app, took the bus tour which was great as you get to see other parts of Jamaica. Didn't like the fact you are not allowed to take any food or drink through the entrance of Rick's cafe, we only had water as it was so hot but we had to pour it out and buy more inside. Overall it was a great day out.

We thought the trip was well worth the money & had a great time would recommend it to anyone.

When we arrived the atmosphere was good divers we’re talking to us staff was really friendly beers were cold . Boats were pulling up people getting off music was really good 10:10

Absolutely loved the experience of Rick’s Cafe. Well worth a visit. Be sure to take plenty of money US dollars preferably as it’s not the cheapest. Cliff divers, Dj and dancers were fantastic. I would have happily missed out the craft market which we stopped at first and were told we had 30 mins inside. Once inside we were followed around and felt quite pressured to buy when looking at items. Last but certainly not least Kirk are driver was lovely very clear on times and pick up points.

Why you’ll love this…

Chance to shop for authentic souvenirs
Watch locals cliff jumping from the famous Ricks' Cafe

Important to know

Duty-free goods must be paid for in foreign currency – USD, GBP or major cards
Food and drink not included

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.

What’s included

Transport
Escort
Insurance
Free time
Admission fees

Booking fee

Good news! No extra fees are applied to this booking.

Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI JAMAICA LTD

What people say about this experience

3.9/5

All reviews are verified

Based on 211 reviews

Review categories

Safety

2.2/5

Service

2.2/5

Staff

2.2/5

Value for money

1/5

All ratings (211)

5 stars (74)

35%

4 stars (81)

38%

3 stars (39)

18%

2 stars (5)

1 star (12)

J
Joanne
Travelled as a couple
6 October 2026
5
United Kingdom
Driver Robert was so knowledgeable and freindly, informed us of all the different places we drove through and made sure we had enough time at Rick's Cafe to see the sunset. Rick's was everything we expected, a great experience. All in all it was a great trip and really good value. We were picked up from the hotel at 2pm and arrived back at around 8pm
J
JN
Travelled with a group of friends
27 September 2026
5
United Kingdom
We had a great day at ricks cafe . Lovely atmosphere. Table service not good im afraid , we were going to bar ourselves & a waitress told us we didn't have to as they would serve us , we got served once & no vodka in my vodka & orange . Tried over charging us too .We just ended up going bar ourselves. Floors were slippey outside toilets my partner slipped & fell & a lady helped him up
A
Amanda
Travelled as a couple
8 September 2026
5
United Kingdom
Very cheap booking through the TUI app, took the bus tour which was great as you get to see other parts of Jamaica. Didn't like the fact you are not allowed to take any food or drink through the entrance of Rick's cafe, we only had water as it was so hot but we had to pour it out and buy more inside. Overall it was a great day out.
D
Debbie
Travelled as a couple
29 August 2026
5
United Kingdom
We thought the trip was well worth the money & had a great time would recommend it to anyone.
J
John Murphy
Travelled as a couple
15 July 2026
5
United Kingdom
When we arrived the atmosphere was good divers we’re talking to us staff was really friendly beers were cold . Boats were pulling up people getting off music was really good 10:10
N
Nardia
Travelled as a couple
13 July 2026
5
United Kingdom
Absolutely loved the experience of Rick’s Cafe. Well worth a visit. Be sure to take plenty of money US dollars preferably as it’s not the cheapest. Cliff divers, Dj and dancers were fantastic. I would have happily missed out the craft market which we stopped at first and were told we had 30 mins inside. Once inside we were followed around and felt quite pressured to buy when looking at items. Last but certainly not least Kirk are driver was lovely very clear on times and pick up points.