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Villajoyosa and Valor Chocolate Museum Tour

4.4/5
103 reviews

With vividly coloured houses lining the seafront and the banks of the dried-up river bed, it's no wonder Villajoyosa means ‘the Joyful Town'. Find out why it attracts and inspires scores of artists with this trip from Benidorm. You'll also visit the famous Valor Chocolate museum to see their age-old chocolate-making methods and sample some of their well-loved products.

You'll begin the tour in Villajoyosa - a quirky town known best for its brightly-coloured fishermen's houses, golden beaches and freshly-caught seafood. Enjoy some free time to stroll its labyrinth of narrow winding cobbled streets, or head to the seafront to watch the fishing boats come in.

Then, it's on to Valor Chocolate museum. Here, you'll tour its installations and see chocolate-making methods used since 1881, before a chance to sample some chocolatey treats yourself.

Main features

Free cancellation
Place: Benidorm
Duration: from 2 hours to 4 hours
Language:English, Dutch
Mobile voucher accepted

Additional features

Instant confirmation
e-Voucher
Hotel pick up

Why you’ll love this…

  • See the famous vibrantly-coloured houses in Villajoyosa
  • Discover the charms of this artist enclave with free time
  • Visit Valor Chocolate museum and sample some sweet treats

Important to know

  • Food and drinks not included
  • This experience doesn't follow our general cancellation policy. If you need to cancel, you must do so at least 24 hours in advance to receive a full refund

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.


What’s included

  • Escort
  • Transport

This experience meets the Global Sustainable Tourism Council criteria. By choosing this experience you can protect the places you love, care for the environment and support local communities.

Booking fee

Good news! No extra fees are applied to this booking.


Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI España Turismo, S.L.U, with Tax Number B08089187 and Travel License Number GCMD-4


What people say about this experience

4.4/5

All reviews are verified

Based on 103 reviews


Review categories

Service

4.5/5

Staff

4.5/5

Value for money

4.2/5

Safety

4.5/5


53%
36%
8%
1%
2%

Sort by:

  • L

    L&D

    Travelled with a group of friends


    15 March 2026
    3.8

    United Kingdom

    It was a lovely half a day out, but the chocolate factory wasn’t up to our expectations and felt rushed, the 2nd part of the trip was lovely just a shame about the dog mess everywhere, our TUI rep on the coach was fantastic

  • S

    Smiths

    Travelled as a couple


    15 March 2026
    4.2

    United Kingdom

    Didn’t like having to wait for people who were late to the buses Loved the gypsy village with the colourful houses and sea front Not enough time on our own to explore everywhere as there were a lot of people with mobility issues we had to wait for

  • M

    Mandy Congrave

    Travelled as a couple


    8 March 2026
    4.6

    United Kingdom

    Enjoyed seeing Villajoyosa but an hour was not long enough to thoroughly explore and enjoy this lovely place. We were not warned about the downhill walk to reach the costal front either. On our return uphill, one of the escalators was not working!! The chocolate factory was disappointing, only saw the packaging department in action. It was not what we were expecting!

  • E

    Elizabeth Lowson

    Travelled as a couple


    7 March 2026
    5

    United Kingdom

    We really enjoyed the tour and understood everything the guide was telling us

  • F

    Frank

    Travelled as a couple


    1 March 2026
    5

    United Kingdom

    Our guide was absolutely wonderful showed us everything The guide at the chocolate factory was excellent The ease of seeing the coloured houses was amazing Thank you Tui

  • M

    Mavis

    Travelled with a group of friends


    1 March 2026
    5

    United Kingdom

    It was very interesting and good value for the money. Staff at hotel and tour guides were friendly and helpful, I couldn't fault anything.