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East Madeira tour with lunch, rum tasting and Pico Areeiro

4.5/5
1613 reviews

The knockout natural beauty of eastern Madeira is in the spotlight on this full day tour. You'll have your head in the clouds at Pico do Areeiro, walk next to cute, thatched houses in Santana, have lunch at Quinta do Furão and step back in time at Ponta de São Lourenço. Joana, one of our expert local guides, says, "The lunch spot is a real treat, sitting on top of the cliffs overlooking the dramatic coast of northern Madeira. Take some time to stroll in the gardens and vineyards, it's a special place."

You'll first be whisked up above the clouds to the towering Pico do Areeiro lookout point – offering amazing views from 1,810m above sea level. Next, we'll head for the mountainside gem of Santana, a village that's home to the distinctive straw-thatched houses famous throughout Madeira. Cute and colourful, these triangular homes look like something out of a fairytale. We'll have lunch here before being whisked off for more adventures.

On a visit to a traditional sugar cane processing mill in Porto da Cruz, you'll find out about an industry that has long been a mainstay of Madeira's economy. Joana says, "One of the most important crops on the island is sugarcane, and today the processing factory is still in full operation mainly producing rum and honey molasses as it has since 1927. We'll try some of their rum as part of our visit." The final stop will lead you to Ponta de São Lourenço, one of the wildest places in Madeira, right on the easternmost point of the island.

What is the itinerary for this experience?

The itinerary for this experience is...

- 8:30am to 9:30am – hotel pick‑ups in Funchal and Caniço

- 9:30am to 10:20am – drive to Pico do Arieiro and stop for a visit

- 10:20am to 11:00am – continue the drive to Ribeiro Frio and stop for a visit

- 11:00 am to 12:00pm – reach Santana village and stop by the typical thatched houses

- 12:00pm to 1:45pm – lunch at Quinta do Furão

- 1:45pm to 2:35pm – drive to Porto da Cruz village and visit the local sugar cane factory

- 2:35pm to 3:30pm – continue to Ponta de São Lourenço and stop

- 3:30pm to 4:15pm – return to Caniço and Funchal

- 4:15pm to 5:00pm – drop‑offs at hotels

Please note, the times and schedule may vary on the day

Main features

Free cancellation
Place: Madeira
Duration: more than 8 hours
Language:English, French
Mobile voucher accepted

Additional features

Entrance Fees Included
Guided Tour
Instant confirmation
Meal Included
e-Voucher
Hotel pick up

Why choose TUI Musement experiences

Get to the heart of every destination with our unique tours and activities. Created by locals, curated by us.

Only the best

The extra details that make the trip. One more stop. That hidden corner. Only the best stuff makes it in. Rated 8.3/10

Made by us

Built around what you love. Shaped by what you tell us. Crafted with TUI's 50+ years of travel know‑how.

Local touch

The right time to visit. The view most miss. Do it like our creators and guides – who live and love it there.

Why you’ll love this…

  • It's your chance to visit the third-highest peak in Madeira – Pico Areeiro
  • You'll enjoy lunch with a view and see thatched houses in Santana
  • There's an opportunity to try some rum at a sugar cane factory in Porto da Cruz
  • You'll explore the wild peninsula of Ponta de São Lourenço
  • An expert local guide with unrivalled knowledge of Madeira will lead your trip

Important to know

  • Bring comfortable shoes and a raincoat
  • Subject to weather conditions
  • Please note that all times are approximate and subject to change
  • Children must be supervised by an adult (over 18 years) at all time
  • Bring money for extras or gratuities
  • This experience doesn't follow our general cancellation policy. If you need to cancel, you must do so at least 24 hours in advance to receive a full refund

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.


What’s included

  • Transport
  • Guide
  • Entrance fee to sugar cane factory
  • Lunch
  • Local drink tasting

This experience meets the Global Sustainable Tourism Council criteria. By choosing this experience you can protect the places you love, care for the environment and support local communities.

Booking fee

Good news! No extra fees are applied to this booking.


Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI PORTUGAL


What people say about this experience

4.5/5

All reviews are verified

Based on 1613 reviews


Review categories

Safety

5/5

Service

5/5

Staff

5/5

Value for money

5/5


64%
31%
4%
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  • C

    Carl

    Traveled as a couple


    June 7, 2026
    5

    United Kingdom

    Miguela was a superb guide. The tour gave you a real flavour of the island beyond the hotel.

  • J

    Jane Gill

    Traveled with family


    June 7, 2026
    4.6

    United Kingdom

    The guide was very informative made it very interesting for us. We had a small van with only about 20 of us which was really nice getting to know each other and our driver was very good.

  • J

    Jjune

    Traveled as a couple


    June 3, 2026
    5

    United Kingdom

    It was all excellent the coach was comfortable the iterinery was good and the driver and guide were 10 stars

  • B

    Bjm

    Traveled as a couple


    May 30, 2026
    4.2

    United Kingdom

    We enjoyed the trip, guide and driver were good however the lunchtime meal, which was phoned thro whilst on the journey, (no problem with that.) On getting to the restaurant and receiving the food, its was just warm. We sat on a table of 8 people and everyone commented on the cold food, it was not enjoyable.

  • W

    Waddy

    Traveled as a couple


    May 24, 2026
    5

    United Kingdom

    Very good guide with plenty of interesting information. Good locations and good food.

  • J

    James townsend

    Traveled as a couple


    May 2, 2026
    2.2

    United Kingdom

    The guide was ok but she had to speak English and German so it was long winded the views were nice food was ok but the staff treated it like a soup kitchen.