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East Madeira tour with lunch, rum tasting and Pico Areeiro

4.5/5
1754 reviews

The knockout natural beauty of eastern Madeira is in the spotlight on this full day tour. You'll have your head in the clouds at Pico do Areeiro, walk next to cute, thatched houses in Santana, have lunch at Quinta do Furão and step back in time at Ponta de São Lourenço. Joana, one of our expert local guides, says, "The lunch spot is a real treat, sitting on top of the cliffs overlooking the dramatic coast of northern Madeira. Take some time to stroll in the gardens and vineyards, it's a special place."

You'll first be whisked up above the clouds to the towering Pico do Areeiro lookout point – offering amazing views from 1,810m above sea level. Next, we'll head for the mountainside gem of Santana, a village that's home to the distinctive straw-thatched houses famous throughout Madeira. Cute and colourful, these triangular homes look like something out of a fairytale. We'll have lunch here before being whisked off for more adventures.

On a visit to a traditional sugar cane processing mill in Porto da Cruz, you'll find out about an industry that has long been a mainstay of Madeira's economy. Joana says, "One of the most important crops on the island is sugarcane, and today the processing factory is still in full operation mainly producing rum and honey molasses as it has since 1927. We'll try some of their rum as part of our visit." The final stop will lead you to Ponta de São Lourenço, one of the wildest places in Madeira, right on the easternmost point of the island.

What is the itinerary for this experience?

The itinerary for this experience is...

- 8:30am to 9:30am – hotel pick‑ups in Funchal and Caniço

- 9:30am to 10:20am – drive to Pico do Arieiro and stop for a visit

- 10:20am to 11:00am – continue the drive to Ribeiro Frio and stop for a visit

- 11:00 am to 12:00pm – reach Santana village and stop by the typical thatched houses

- 12:00pm to 1:45pm – lunch at Quinta do Furão

- 1:45pm to 2:35pm – drive to Porto da Cruz village and visit the local sugar cane factory

- 2:35pm to 3:30pm – continue to Ponta de São Lourenço and stop

- 3:30pm to 4:15pm – return to Caniço and Funchal

- 4:15pm to 5:00pm – drop‑offs at hotels

Please note, the times and schedule may vary on the day

What travellers are saying

AI snapshot

4.5/5

Generated from real customer reviews

  • Summary: This tour offers stunning Madeiran landscapes, excellent guides, and informative narrations. The lunch, though generally praised, occasionally fell short in some reviews. Some travelers felt certain parts of the tour rushed. Overall, it is highly recommended for its immersive experience and beautiful scenery.
  • What visitors loved: Exceptionally knowledgeable guides. Stunning natural scenery. Informative and engaging narrations.
  • Worth knowing: Consider more balanced timing for each stop. Improve lunch quality and ambiance.

Main features

Free cancellation
Place: Madeira
Duration: more than 8 hours
Language:English, French
Mobile voucher accepted

Additional features

Entrance Fees Included
Guided Tour
Instant confirmation
Meal Included
e-Voucher
Hotel pick up

Why choose TUI Musement experiences

Get to the heart of every destination with our unique tours and activities. Created by locals, curated by us.

Only the best

The extra details that make the trip. One more stop. That hidden corner. Only the best stuff makes it in.

Made by us

Built around what you love. Shaped by what you tell us. Crafted with TUI's 50+ years of travel know‑how.

Local touch

The right time to visit. The view most miss. Do it like our creators and guides – who live and love it there.

Why you’ll love this…

  • It's your chance to visit the third-highest peak in Madeira – Pico Areeiro
  • You'll enjoy lunch with a view and see thatched houses in Santana
  • There's an opportunity to try some rum at a sugar cane factory in Porto da Cruz
  • You'll explore the wild peninsula of Ponta de São Lourenço
  • An expert local guide with unrivalled knowledge of Madeira will lead your trip

Important to know

  • The physical activity on this trip is light, but you'll need comfortable shoes for the short walks and a raincoat
  • Subject to weather conditions
  • Please note that all times are approximate and subject to change
  • Children must be supervised by an adult (over 18 years) at all time
  • Bring money for extras or gratuities
  • This experience doesn't follow our general cancellation policy. If you need to cancel, you must do so at least 24 hours in advance to receive a full refund

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.


What’s included

  • Transport
  • Guide
  • Entrance fee to sugar cane factory
  • Lunch
  • Local drink tasting

Booking fee

Good news! No extra fees are applied to this booking.


Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI PORTUGAL


What people say about this experience

4.5/5

All reviews are verified

Based on 1754 reviews


Review categories

Safety

5/5

Service

5/5

Staff

5/5

Value for money

4.6/5


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Sort by:

  • T

    Tracy

    Solo traveler


    October 19, 2026
    5

    United Kingdom

    Enjoyed having a balance of guided activities and free time. Really got a sense of the landscape on the east of the island.

  • R

    Ruth Francis-Foster

    Traveled with a group of friends


    October 18, 2026
    5

    United Kingdom

    I very much enjoyed the trip- beautiful scenery and Dolores did a brilliant narration as we journeyed. She was also first class as I didn't feel well with travel sickness, and she assisted and supported me until i felt better. Antonio our driver was amazing - he negotiated the coach around some very difficult roads. I felt secure at all times. Our 3 course lunch was really very good and the rum tasting also first class. I couldn't find anything I didn't like, it was all excellent.

  • S

    Sarah

    Traveled as a couple


    October 9, 2026
    5

    United Kingdom

    It was a very good day out. The tour guide was excellent and gave us lots of information about the island. Lunch was lovely.. At the very top of the mountain viewing conditions were very poor and pouring with rain so we didn't stop. Instead made an extra stop before returning to our hotel, which the driver didn't have to do. We went to some lovely places and saw lots of the island. We were very happy with our day out.

  • K

    Karen & Kevin

    Traveled as a couple


    October 4, 2026
    5

    United Kingdom

    Very informative and enjoyable. Monica and driver ( Roger) were a great team. Views were great.

  • K

    Kika0305

    Traveled with a group of friends


    October 12, 2026
    5

    Poland

    Nie wiem co można byłoby poprawić. Chyba nic. Kierowcy autokarów niezwykle profesjonalni. Pani Renata to chyba najlepsza przewodniczka z jaką miała okazję zwiedzać. Niesamowita ilość informacji, przekazanych w niebywale ciekawy sposób.Więcej takich przewodników Wam życzę

  • A

    Ans

    Traveled with a group of friends


    October 9, 2026
    5

    Netherlands

    Als Nederlander moest je je oren erg goed spitsen om de snel en enigszins monotoon sprekende Belgische gids goed te kunnen volgen. Pluspunt: hij vertelt veel. Twee keer dezelfde gids in onze vakantie en 2 x een kwartier te laat bij opstappunt. In de ochtend nevel en regen en helaas geen uitzicht en te glad om te wandelen, maar in de middag was het gelukkig zonnig weer en konden we genieten van de omgeving . De lunch was heerlijk en op een prachtige locatie. Voldoende tijd tijdens de stops.