Enjoy 10% off our TUI Collection experiences. Simply access or create your myTUI account to get the code. Click here Valid until 28.02.2026
Menu
Cart

East Madeira tour with lunch, rum tasting and Pico Areeiro

4.6/5
149 reviews

The knockout natural beauty of eastern Madeira is in the spotlight on this full day tour. You'll have your head in the clouds at Pico do Areeiro, walk next to cute, thatched houses in Santana, have lunch at Quinta do Furão and step back in time at Ponta de São Lourenço. Joana, one of our expert local guides, says, "The lunch spot is a real treat, sitting on top of the cliffs overlooking the dramatic coast of northern Madeira. Take some time to stroll in the gardens and vineyards, it's a special place."

You'll first be whisked up above the clouds to the towering Pico do Areeiro lookout point – offering amazing views from 1,810m above sea level. Next, we'll head for the mountainside gem of Santana, a village that's home to the distinctive straw-thatched houses famous throughout Madeira. Cute and colourful, these triangular homes look like something out of a fairytale. We'll have lunch here before being whisked off for more adventures.

On a visit to a traditional sugar cane processing mill in Porto da Cruz, you'll find out about an industry that has long been a mainstay of Madeira's economy. Joana says, "One of the most important crops on the island is sugarcane, and today the processing factory is still in full operation mainly producing rum and honey molasses as it has since 1927. We'll try some of their rum as part of our visit." The final stop will lead you to Ponta de São Lourenço, one of the wildest places in Madeira, right on the easternmost point of the island.

Main features

Free cancellation
Place: Madeira
Duration: more than 8 hours
Language:English, French
Mobile voucher accepted

Additional features

Entrance fees included
Guided tour
Instant confirmation
Meal included
E-Voucher
Hotel pick up

Why choose TUI Collection

We've carefully designed our experiences to help you get the most out of every trip.

Exceptional experiences

Led by friendly expert guides, these authentic experiences are highly rated by customers.

Created with care

Every experience you buy donates to the TUI Care Foundation, which runs environmental and social initiatives worldwide.

Best value guaranteed

If you find the same value experience for a lower price, we'll happily refund the difference.

Why you’ll love this…

  • It's your chance to visit the third-highest peak in Madeira – Pico Areeiro
  • You'll enjoy lunch with a view and see thatched houses in Santana
  • There's an opportunity to try some rum at a sugar cane factory in Porto da Cruz
  • You'll explore the wild peninsula of Ponta de São Lourenço
  • An expert local guide with unrivalled knowledge of Madeira will lead your trip

Important to know

  • Bring comfortable shoes and a raincoat
  • Subject to weather conditions
  • Please note that all times are approximate and subject to change
  • Children must be supervised by an adult (over 18 years) at all time
  • Bring money for extras or gratuities
  • This experience doesn't follow our general cancellation policy. If you need to cancel, you must do so at least 24 hours in advance to receive a full refund

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.


What’s included

  • Transport
  • Guide
  • Entrance fee to sugar cane factory
  • Lunch
  • Local drink tasting

This experience meets the Global Sustainable Tourism Council criteria. By choosing this experience you can protect the places you love, care for the environment and support local communities.

Booking fee

Good news! No extra fees are applied to this booking.


Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI PORTUGAL


What people say about this experience

4.6/5

All reviews are verified

Based on 149 reviews


Review categories

Value for money

4.6/5

Safety

4.7/5

Staff

4.7/5

Service

4.7/5


70%
23%
7%
0%
0%

Sort by:

  • M

    Marimo

    Travelled as a couple


    6 December 2025
    4.2

    United Kingdom

    Enjoyed the journey and tour guide excellent Thought the rum tasting was over emphasised as very little rum was offered for tasting

  • H

    Helen

    Travelled as a couple


    19 November 2025
    4.6

    United States of America

    The guide was excellent very knowledgeable . Though quite a lot of sitting on the coach.

  • R

    Robert Mahoney

    Travelled as a couple


    4 October 2025
    5

    United States of America

    Great day even though the weather was very changeable.Our guide Carla was exceptional & held a vast knowledge of this beautiful island & its history & culture. The driver Marcelino was friendly,careful & a superb driver threading our minibus through trafic with ease. Although my wife & I do not usually like bus travel we felt safe & comfortable throughout the day. The sights were amazing & the meal was superb. Even though the mist spoiled our view from the mountain we will be back to do it again

  • N

    Nigel Dryden

    Solo traveller


    1 October 2025
    5

    United States of America

    A full day with a great knowledgeable guide and a safe and courteous bus driver both whom guided the tour in an informative and friendly manner. Thank you

  • P

    Patrick

    Solo traveller


    14 September 2025
    4.6

    United States of America

    An excellent excursion with an extremely knowledgeable guide Carla. The only downside was the provided lunch which was a bit sub standard.

  • C

    Carole

    Travelled with family


    10 September 2025
    5

    United States of America

    The tour guide was so knowledgeable, made the experience so enjoyable. We were well looked after, especially with our dietary needs as I have coeliac disease and eating out is worrying but special care was taken. Would highly recommend this trip to explore beautiful Madeira

Need a hand?

Would you like some help making a booking? Or perhaps you just want to ask a few questions. Whatever the reason, don't hesitate to get in touch.

Opening hours: Our team is available from 10.00 to 18.00 CET

Phone number: +44 121 468 3145