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East Madeira tour with lunch, rum tasting and Pico Areeiro

4.6/5
154 reviews

The knockout natural beauty of eastern Madeira is in the spotlight on this full day tour. You'll have your head in the clouds at Pico do Areeiro, walk next to cute, thatched houses in Santana, have lunch at Quinta do Furão and step back in time at Ponta de São Lourenço. Joana, one of our expert local guides, says, "The lunch spot is a real treat, sitting on top of the cliffs overlooking the dramatic coast of northern Madeira. Take some time to stroll in the gardens and vineyards, it's a special place."

You'll first be whisked up above the clouds to the towering Pico do Areeiro lookout point – offering amazing views from 1,810m above sea level. Next, we'll head for the mountainside gem of Santana, a village that's home to the distinctive straw-thatched houses famous throughout Madeira. Cute and colourful, these triangular homes look like something out of a fairytale. We'll have lunch here before being whisked off for more adventures.

On a visit to a traditional sugar cane processing mill in Porto da Cruz, you'll find out about an industry that has long been a mainstay of Madeira's economy. Joana says, "One of the most important crops on the island is sugarcane, and today the processing factory is still in full operation mainly producing rum and honey molasses as it has since 1927. We'll try some of their rum as part of our visit." The final stop will lead you to Ponta de São Lourenço, one of the wildest places in Madeira, right on the easternmost point of the island.

What is the itinerary for this experience?

The itinerary for this experience is...

- 8:30am to 9:30am – hotel pick‑ups in Funchal and Caniço

- 9:30am to 10:20am – drive to Pico do Arieiro and stop for a visit

- 10:20am to 11:00am – continue the drive to Ribeiro Frio and stop for a visit

- 11:00 am to 12:00pm – reach Santana village and stop by the typical thatched houses

- 12:00pm to 1:45pm – lunch at Quinta do Furão

- 1:45pm to 2:35pm – drive to Porto da Cruz village and visit the local sugar cane factory

- 2:35pm to 3:30pm – continue to Ponta de São Lourenço and stop

- 3:30pm to 4:15pm – return to Caniço and Funchal

- 4:15pm to 5:00pm – drop‑offs at hotels

Please note, the times and schedule may vary on the day

Main features

Free cancellation
Place: Madeira
Duration: more than 8 hours
Language:English, French
Mobile voucher accepted

Additional features

Entrance fees included
Guided tour
Instant confirmation
Meal included
E-Voucher
Hotel pick up

Why choose TUI Collection

We've carefully designed our experiences to help you get the most out of every trip.

Exceptional experiences

Led by friendly expert guides, these authentic experiences are highly rated by customers.

Created with care

Every experience you buy donates to the TUI Care Foundation, which runs environmental and social initiatives worldwide.

Best value guaranteed

If you find the same value experience for a lower price, we'll happily refund the difference.

Why you’ll love this…

  • It's your chance to visit the third-highest peak in Madeira – Pico Areeiro
  • You'll enjoy lunch with a view and see thatched houses in Santana
  • There's an opportunity to try some rum at a sugar cane factory in Porto da Cruz
  • You'll explore the wild peninsula of Ponta de São Lourenço
  • An expert local guide with unrivalled knowledge of Madeira will lead your trip

Important to know

  • Bring comfortable shoes and a raincoat
  • Subject to weather conditions
  • Please note that all times are approximate and subject to change
  • Children must be supervised by an adult (over 18 years) at all time
  • Bring money for extras or gratuities
  • This experience doesn't follow our general cancellation policy. If you need to cancel, you must do so at least 24 hours in advance to receive a full refund

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.


What’s included

  • Transport
  • Guide
  • Entrance fee to sugar cane factory
  • Lunch
  • Local drink tasting

This experience meets the Global Sustainable Tourism Council criteria. By choosing this experience you can protect the places you love, care for the environment and support local communities.

Booking fee

Good news! No extra fees are applied to this booking.


Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI PORTUGAL


What people say about this experience

4.6/5

All reviews are verified

Based on 154 reviews


Review categories

Value for money

4.6/5

Safety

4.7/5

Staff

4.7/5

Service

4.7/5


69%
24%
7%
0%
0%

Sort by:

  • P

    Pedro Blanco

    Travelled as a couple


    27 February 2026
    4.2

    United Kingdom

    Enjoyed all we were absolutely exhausted at the end and could see that even the younger element on the trip were shattered as well. Also two of the tour fell asleep in the hotel after lunch and kept the coachload waiting for half an hour. This should not have happened and the coach should have left without them. We were tired wanted to finish the trip and get back to our hotel. We were last off the coach and being 82 then having to walk back from the coach station to our hotel was just too much.

  • J

    J burgess

    Travelled as a couple


    13 February 2026
    3.8

    United Kingdom

    Excellent trip. Great guide. Thoroughly enjoyed it. Lunch was excellent, great venue and food was delicious. Our guide was so knowledgeable and very helpful.

  • R

    Rusty 1960

    Travelled as a couple


    10 February 2026
    3.4

    United Kingdom

    Good informative guide, Weather affected experience but not TUI’s fault obviously. Quite a lot of driving.

  • L

    Lynne

    Travelled as a couple


    8 February 2026
    4.6

    United Kingdom

    Excellent trip , guide and driver both very good . Monica and Carlos . Foggy at the tip of the pico but that’s one of those things . Altogether great day

  • M

    Matt

    Travelled as a couple


    8 January 2026
    4.6

    United Kingdom

    Excellent guide . Plenty of time at destinations. Great lunch spot

  • M

    Marimo

    Travelled as a couple


    6 December 2025
    4.2

    United Kingdom

    Enjoyed the journey and tour guide excellent Thought the rum tasting was over emphasised as very little rum was offered for tasting

Need a hand?

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Opening hours: Our team is available from 10.00 to 18.00 CET

Phone number: +44 121 468 3145