A guided visit to a souk (local market) is a good way to see the local way of life and this tour offers exactly that.

Souk is a traditional market where locals and tourists gather to buy and sell a wide variety of goods and products. The atmosphere is lively, with haggling being a common practice. At the souks you'll also find traditional crafts and artisanal items.

Besides the souk, you can also taste some local products such as Argan oil and pure honey in one of the cooperatives. Meanwhile, you'll discover all the extraction process of Argan products and some rich Moroccan spices making the best memories and tastes out of this tour.

Wahleed was a fantastic guide and person we really enjoyed his company

I specifically asked the TUI rep for the duration of this trip and visit at the market. I was informed that we have unlimited time for shopping, we can exchange the number with our taxi and have it arranged with him once ready. When the driver arrived he asked for more money for the return trip. Unacceptable and misleading!

Pick-up for the Souk El Ahad tour was poorly handled. Although scheduled for 9:30 AM, drivers began calling from 9:15. Despite informing them we were a group of 7 with 3 infants, they were rude about a minor delay (boarded at 9:36). Lack of basic courtesy and understanding.

No guide just got dropped off

The Argan Oil experience was brilliant, very informative, patient and welcoming ladies who applied no pressure to buy anything. The souk guide first took us to what appeared to be his friends shop and then abandoned us (two young ladies) when we didn’t want to buy anything. We didn’t mind exploring alone but perhaps don’t book this if you would like a helpful guide who will take care of you.

Why you’ll love this…

Visit one of the biggest traditional souks in Morocco
Enjoy shopping in a local souk market
Discover Argan products in a known local cooperative

Important to know

Know in advance:

you'll be requested to add your hotel or accommodation details and contact details during checkout
this tour operates with a minimum of 2 participants

Cancellation policy

Receive a 100% refund if you cancel up to 24 hours before the experience begins.

What’s included

Hotel pick-up and drop-off
Food tasting
Welcome drink

Booking fee

Good news! No extra fees are applied to this booking.

Location

Meeting point:

Pickup service is available from your hotel or accommodation in Agadir.

Provider

Aquafrech

What people say about this experience

4/5

All reviews are verified

Based on 34 reviews

Review categories

Safety

5/5

Service

5/5

Staff

5/5

Value for money

5/5

All ratings (34)

5 stars (12)

35%

4 stars (12)

35%

3 stars (8)

24%

2 stars (1)

1 star (1)

R
Rendee
Traveled as a couple
June 7, 2026
5
United Kingdom
Wahleed was a fantastic guide and person we really enjoyed his company
K
Kamil
Traveled with a group of friends
May 30, 2026
1
United Kingdom
I specifically asked the TUI rep for the duration of this trip and visit at the market. I was informed that we have unlimited time for shopping, we can exchange the number with our taxi and have it arranged with him once ready. When the driver arrived he asked for more money for the return trip. Unacceptable and misleading!
T
TUI Musement Traveler
April 7, 2026
3
United Kingdom
Pick-up for the Souk El Ahad tour was poorly handled. Although scheduled for 9:30 AM, drivers began calling from 9:15. Despite informing them we were a group of 7 with 3 infants, they were rude about a minor delay (boarded at 9:36). Lack of basic courtesy and understanding.
T
Torbjörn
Traveled as a couple
January 3, 2026
4.2
Sweden
A
Amanda
Traveled as a couple
November 12, 2025
1.8
United Kingdom
No guide just got dropped off
L
Lucy
Traveled with a group of friends
July 15, 2025
3.4
United Kingdom
The Argan Oil experience was brilliant, very informative, patient and welcoming ladies who applied no pressure to buy anything. The souk guide first took us to what appeared to be his friends shop and then abandoned us (two young ladies) when we didn’t want to buy anything. We didn’t mind exploring alone but perhaps don’t book this if you would like a helpful guide who will take care of you.