Spend the day relaxing on a pristine beach on this full-day outing to Negril. You'll have a whole seven-mile-long band of golden sand to pick the perfect spot on, where you can sunbathe, swim, try water sports, or simply get stuck into your book. Then, you'll head to Rick's Café, the first restaurant of its kind on the West End Cliffs. Here, you'll have an unbeatable view of the Caribbean sunset – and you might even see some fearless cliff divers plunging into the sea, as well.

It was a brilliant day a day on beach then Ricks cafe for cocktails watching divers

Thoroughly enjoyed the whole day. The small stop at the gift shop was wonderful with the staff being welcoming but not pushy. Seven mile beachstop for lunch was needed and nice despite the heavens opening up briefly. Rick's cafe was a different level!!! Drinks that scramble your brains, the food was superb( the ribs just fall off the bone), and the dj and tunes and vibe engaging. Definitely going back. Only thing but can't be helped is the journey back is tedious especially to Ocho Rios. DO IT

We paid 20usd for lunch and the portion wouldnt have even feed a kid it was so small and shocking we ended up having to fork out more money for food. If honest we should be refunded this each

our tour guide and driver went above and beyond to spirts up, laughing tell us the history of things an how thinks are today in jamaica checking on us to see how we were and if they was anything she could do for us .we had a great day..even took us to KFC on the way home.

Food at 7 Mile Beach was ok at best and not that special, felt a little rushed leaving Ricks cafe after sunset.

Unfortunately traffic made our pick more than hour late, sadly no notification was received. Lunch was OK little expensive. Kevin the tour guide was amazing very funny, informative and fab dancer!!

Why you’ll love this…

Relax and swim on Seven Mile Beach
Visit one of the area's most iconic restaurants, Rick's Café
Watch a Caribbean sunset from a clifftop location

Important to know

Welcome drink included upon arrival to Seven Mile Beach. No other drinks or food are included.
We do not recommend diving or jumping off the cliffs.
There is no guarantee to see the sunset as this depends on weather conditions.
This tour requires a minimum of 10 participants.
Children must be supervised by an adult (over 18 years) at all time
Bring bathing gear and sunblock
Bring insect repellent
Bring a towel
Bring a hat
Bring money for extras or gratuities

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.

What’s included

Insurance
Admission fees
Welcome drink
Transport
Escort
Driver
Guide
Entry to Rick's Café

Booking fee

Good news! No extra fees are applied to this booking.

Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI JAMAICA LTD

What people say about this experience

4.2/5

All reviews are verified

Based on 376 reviews

Review categories

Staff

5/5

Safety

5/5

Service

5/5

Value for money

5/5

All ratings (376)

5 stars (178)

47%

4 stars (124)

33%

3 stars (62)

16%

2 stars (8)

1 star (4)

R
Rose
Traveled as a couple
May 23, 2026
5
United Kingdom
It was a brilliant day a day on beach then Ricks cafe for cocktails watching divers
J
Jammowem
Traveled as a couple
May 19, 2026
5
United Kingdom
Thoroughly enjoyed the whole day. The small stop at the gift shop was wonderful with the staff being welcoming but not pushy. Seven mile beachstop for lunch was needed and nice despite the heavens opening up briefly. Rick's cafe was a different level!!! Drinks that scramble your brains, the food was superb( the ribs just fall off the bone), and the dj and tunes and vibe engaging. Definitely going back. Only thing but can't be helped is the journey back is tedious especially to Ocho Rios. DO IT
E
Emma G
Traveled as a couple
May 11, 2026
1.8
United Kingdom
We paid 20usd for lunch and the portion wouldnt have even feed a kid it was so small and shocking we ended up having to fork out more money for food. If honest we should be refunded this each
A
alli
Traveled as a couple
May 9, 2026
5
United Kingdom
our tour guide and driver went above and beyond to spirts up, laughing tell us the history of things an how thinks are today in jamaica checking on us to see how we were and if they was anything she could do for us .we had a great day..even took us to KFC on the way home.
R
Rick Minns
Traveled as a couple
April 22, 2026
3.8
United Kingdom
Food at 7 Mile Beach was ok at best and not that special, felt a little rushed leaving Ricks cafe after sunset.
H
Helen griffiths
Traveled as a couple
April 21, 2026
4.6
United Kingdom
Unfortunately traffic made our pick more than hour late, sadly no notification was received. Lunch was OK little expensive. Kevin the tour guide was amazing very funny, informative and fab dancer!!