Soar throught the skies on a cable car ride from Agadir's Marina up to the historic Casbah of Agadir Oufella, where panoramic views of the bay and city await. You'll stop by a local Argan cooperative, where you can pick up pure Argan oil and spices. Then, finish up your adventure browsing through the bustling stalls of Souk El Had, one of Morocco's largest markets. It's a snapshot of Agadir's best, from sky-high sights to market delights.

I enjoyed everything about this experience. The guide was amazing caring and funny but really informative

There was no mention in the description of the trip that we would be taken to a argan oil cosmetics shop and waste an hour being haranged into buying stuff. Then, when we were dropped off at the hotel, the guide was rude because we didn't tip.

Majid our tour guide was fantastic so knowledgable and really entertaining as well. Lots of facts and moving stories he shared with us at the cable carts and I thoroughly enjoyed our day! The Argon Oil experience was also fantastic and the staff there are so attentive and helpful I would recommend this experience to anyone

Our guide Rasheed and driver Aziz were excellent. Informative and funny, we felt we got the best the day had to offer. Would definitely recommend.

Good experience, unfortunately little to see above and in Agadir but cable car, souk and ladies Co operative were interesting. Guide Rashid providrd good information in excellent English and was helpful and attentive to clients needs.

Very good & informative guide. Good value for money - cable car ride was interesting. Not a lot of time in the souk but a good tater & easy enough to return.

Why you’ll love this…

Take in the sights of Agadir on a cable car ride
Purchase authentic Argan oil and spices at a cooperative
Haggle your way through the bustling Souk El Had market

Important to know

Bring a hat
Bring suitable footwear
Bring money for extras or gratuities
Food and drinks not included

Cancellation policy

Receive a 100% refund if you cancel up to 2 days before the experience begins.

What’s included

Skip-the-line ticket
Transport
Guide
Cable car ride

Booking fee

Good news! No extra fees are applied to this booking.

Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI DESTINATION SERVICES MOROCCO

What people say about this experience

4.6/5

All reviews are verified

Based on 10 reviews

Review categories

Safety

5/5

Service

4.8/5

Staff

4.8/5

Value for money

4.6/5

All ratings (10)

5 stars (7)

70%

4 stars (2)

20%

3 stars (1)

10%

2 stars (0)

1 star (0)

D
Donna
Solo traveler
March 19, 2026
5
United Kingdom
I enjoyed everything about this experience. The guide was amazing caring and funny but really informative
D
Davening
Traveled as a couple
March 13, 2026
3.4
United Kingdom
There was no mention in the description of the trip that we would be taken to a argan oil cosmetics shop and waste an hour being haranged into buying stuff. Then, when we were dropped off at the hotel, the guide was rude because we didn't tip.
L
Lucy
February 24, 2026
5
United Kingdom
Majid our tour guide was fantastic so knowledgable and really entertaining as well. Lots of facts and moving stories he shared with us at the cable carts and I thoroughly enjoyed our day! The Argon Oil experience was also fantastic and the staff there are so attentive and helpful I would recommend this experience to anyone
C
Catherine
Traveled with family
February 13, 2026
5
United Kingdom
Our guide Rasheed and driver Aziz were excellent. Informative and funny, we felt we got the best the day had to offer. Would definitely recommend.
A
Anne&Jack
Traveled as a couple
February 4, 2026
4.6
United Kingdom
Good experience, unfortunately little to see above and in Agadir but cable car, souk and ladies Co operative were interesting. Guide Rashid providrd good information in excellent English and was helpful and attentive to clients needs.
T
Tim
Solo traveler
January 22, 2026
4.2
United Kingdom
Very good & informative guide. Good value for money - cable car ride was interesting. Not a lot of time in the souk but a good tater & easy enough to return.