Spend the day relaxing on a pristine beach on this full-day outing to Negril. You'll have a whole seven-mile-long band of golden sand to pick the perfect spot on, where you can sunbathe, swim, try water sports, or simply get stuck into your book. Then, you'll head to Rick's Café, the first restaurant of its kind on the West End Cliffs. Here, you'll have an unbeatable view of the Caribbean sunset – and you might even see some fearless cliff divers plunging into the sea, as well.

the people was met was so friendly and helpful .the tour guide Kevin was an absolute star he told us loads of things about jamacia and he was a lovely guy so glad we had him for our tour

Guide spoke a lot on the bus mainly about the JA education system and how superior it was. Once was fine but he was going on & on… too much. The bus was freeeezing! Air con too extreme. We also stopped at gift shop which added to journey. The beach itself was nice. 3 hrs on beach was more than enough, however, guide added an extra 30mins due to gift store stop! Ricks Cafe was awesome, great atmosphere, nice food. Bring an extra towel if you want to dive & swim at cafe all ours got wet at beach

Good service from the restaurant at seven mile beach and Rick's cafe

Was a fabulous day

Kevin our tour guide was excellent from pick up until we got dropped off

We were picked up before the alotted time, not a problem as we were ready. We were told that as they had picked up people from Montego Bay they would have a bathroom break. We were only on the coach for 5 minutes and were quite happy to stay on board but was told that we had to get off. Felt pressure to purchase in the shop and on the beach. We paid quite a lot for the trip that as a whole was good but too long. Also at drop off felt we were the only ones to be made that we should leave a tip.

Why you’ll love this…

Relax and swim on Seven Mile Beach
Visit one of the area's most iconic restaurants, Rick's Café
Watch a Caribbean sunset from a clifftop location

Important to know

Welcome drink included upon arrival to Seven Mile Beach. No other drinks or food are included.
We do not recommend diving or jumping off the cliffs.
There is no guarantee to see the sunset as this depends on weather conditions.
This tour requires a minimum of 10 participants.
Children must be supervised by an adult (over 18 years) at all time
Bring bathing gear and sunblock
Bring insect repellent
Bring a towel
Bring a hat
Bring money for extras or gratuities

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.

What’s included

Insurance
Admission fees
Welcome drink
Transport
Escort
Driver
Guide
Entry to Rick's Café

Booking fee

Good news! No extra fees are applied to this booking.

Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI JAMAICA LTD

What people say about this experience

4.2/5

All reviews are verified

Based on 386 reviews

Review categories

Safety

5/5

Service

5/5

Staff

5/5

Value for money

5/5

All ratings (386)

5 stars (183)

47%

4 stars (127)

33%

3 stars (63)

16%

2 stars (9)

1 star (4)

N
nicola
Traveled as a couple
August 12, 2026
5
United Kingdom
the people was met was so friendly and helpful .the tour guide Kevin was an absolute star he told us loads of things about jamacia and he was a lovely guy so glad we had him for our tour
A
Anna
Traveled with family
July 28, 2026
3.8
United Kingdom
Guide spoke a lot on the bus mainly about the JA education system and how superior it was. Once was fine but he was going on & on… too much. The bus was freeeezing! Air con too extreme. We also stopped at gift shop which added to journey. The beach itself was nice. 3 hrs on beach was more than enough, however, guide added an extra 30mins due to gift store stop! Ricks Cafe was awesome, great atmosphere, nice food. Bring an extra towel if you want to dive & swim at cafe all ours got wet at beach
M
Mike
Solo traveler
July 20, 2026
5
United Kingdom
Good service from the restaurant at seven mile beach and Rick's cafe
A
Angela
Traveled with family
July 7, 2026
5
United Kingdom
Was a fabulous day
T
Tony and leanne
Traveled as a couple
June 20, 2026
5
United Kingdom
Kevin our tour guide was excellent from pick up until we got dropped off
T
Tracey Mac
Traveled with family
June 13, 2026
3.8
United Kingdom
We were picked up before the alotted time, not a problem as we were ready. We were told that as they had picked up people from Montego Bay they would have a bathroom break. We were only on the coach for 5 minutes and were quite happy to stay on board but was told that we had to get off. Felt pressure to purchase in the shop and on the beach. We paid quite a lot for the trip that as a whole was good but too long. Also at drop off felt we were the only ones to be made that we should leave a tip.