Spend the day relaxing on a pristine beach on this full-day outing to Negril. You'll have a whole seven-mile-long band of golden sand to pick the perfect spot on, where you can sunbathe, swim, try water sports, or simply get stuck into your book. Then, you'll head to Rick's Café, the first restaurant of its kind on the West End Cliffs. Here, you'll have an unbeatable view of the Caribbean sunset – and you might even see some fearless cliff divers plunging into the sea, as well.

What travellers are saying

AI snapshot

4.2/5

Generated from real customer reviews

Summary: Tours are highly praised for their knowledgeable and entertaining guides, particularly Kevin, who adds a fun and informative touch to the experience. The beach and Rick’s Cafe are standout highlights, though some travelers noted the lengthy journey times. Despite occasional issues like rude drivers or weather-related disappointments, the overall sentiment remains strongly positive.
What visitors loved: Knowledgeable and engaging guides. Stunning beach and lively Rick’s Cafe. Well-organized and enjoyable excursions.
Worth knowing: Long travel times — plan accordingly. Occasional rudeness from some drivers.

Why you’ll love this…

Relax and swim on Seven Mile Beach
Visit one of the area's most iconic restaurants, Rick's Café
Watch a Caribbean sunset from a clifftop location

Important to know

Welcome drink included upon arrival to Seven Mile Beach. No other drinks or food are included.
We do not recommend diving or jumping off the cliffs.
There is no guarantee to see the sunset as this depends on weather conditions.
This tour requires a minimum of 10 participants.
Children must be supervised by an adult (over 18 years) at all time
Bring bathing gear and sunblock
Bring insect repellent
Bring a towel
Bring a hat
Bring money for extras or gratuities

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.

What’s included

Insurance
Admission fees
Welcome drink
Transport
Escort
Driver
Guide
Entry to Rick's Café

Booking fee

Good news! No extra fees are applied to this booking.

Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI JAMAICA LTD

What people say about this experience

4.2/5

All reviews are verified

Based on 396 reviews

Review categories

Safety

4.2/5

Service

4.2/5

Staff

4.2/5

Value for money

5/5

All ratings (396)

5 stars (188)

47%

4 stars (129)

33%

3 stars (65)

16%

2 stars (9)

1 star (5)

G
George
Traveled as a couple
September 29, 2026
5
United Kingdom
Great value tour - it’s worth the money just for the drive there and back! Dont buy souvenirs from the overpriced Rainbow Stores that the tours drop you off at - when you walk on the beach, turn left and there is a much cheaper souvenir shop that is run by a local lady. (4 t-shirts for $20, 4 shot glasses for €5, etc) I’d recommend not buying lunch too to get full choice of the menu, though all food takes a while to be served. Ricks cafe is great! Bring swimwear for the pool!
A
Andy uk
Traveled with a group of friends
September 15, 2026
5
United Kingdom
The guide staff Casey was awesome, The drive was also great very carful
M
Mensah family
Traveled with family
August 25, 2026
5
United Kingdom
Amazing day! Great driver and tour guide! Highly recommend
N
nicola
Traveled as a couple
August 12, 2026
5
United Kingdom
the people was met was so friendly and helpful .the tour guide Kevin was an absolute star he told us loads of things about jamacia and he was a lovely guy so glad we had him for our tour
K
Keith mcconnell
Traveled as a couple
August 22, 2026
5
United Kingdom
Everything was good..could not complain about
M
Mike
Solo traveler
July 20, 2026
5
United Kingdom
Good service from the restaurant at seven mile beach and Rick's cafe