Spend the day relaxing on a pristine beach on this full-day outing to Negril. You'll have a whole seven-mile-long band of golden sand to pick the perfect spot on, where you can sunbathe, swim, try water sports, or simply get stuck into your book. Then, you'll head to Rick's Café, the first restaurant of its kind on the West End Cliffs. Here, you'll have an unbeatable view of the Caribbean sunset – and you might even see some fearless cliff divers plunging into the sea, as well.

It was a great day, we had a good bunch of people with us plus the tour guide (Kevin)was brilliant.

Kevin our guide and Chin our driver made the experience. They gave us historical details of the country and explained the local landmarks in a fun and easy going way. Kevin engaged with the whole group, got us to know a little about each other and they both ensured we had clear guidelines and were safe. They made the experience unforgettable.

We had an amazing time from start to finish. Our guides were absolutely lovely and incredibly knowledgeable, sharing interesting facts about every area we travelled through. They truly made the experience. Seven Mile Beach and Rick’s Café were everything we hoped for and more. Fantastic value for money, and we would definitely recommend this tour!

Amount of time travelling was excessive. We were not advised that cash would be needed for umbrellas and cushions for sunbeds!! Divers and sunset definitely a must at Rick's Cafe.

7 mile beach was beautiful, we could have spent an hour longer there and an hour less at Ricks cafe as we found ourselves checking our clocks at Ricks. It was very loud and busy.

I didn’t receive lunch that I was entitled to. I will never use TUI for tours again. I will stick to get your guide in future. Total rip off

Why you’ll love this…

Relax and swim on Seven Mile Beach
Visit one of the area's most iconic restaurants, Rick's Café
Watch a Caribbean sunset from a clifftop location

Important to know

Welcome drink included upon arrival to Seven Mile Beach. No other drinks or food are included.
We do not recommend diving or jumping off the cliffs.
There is no guarantee to see the sunset as this depends on weather conditions.
This tour requires a minimum of 10 participants.
Children must be supervised by an adult (over 18 years) at all time
Bring bathing gear and sunblock
Bring insect repellent
Bring a towel
Bring a hat
Bring money for extras or gratuities

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.

What’s included

Insurance
Admission fees
Welcome drink
Transport
Escort
Driver
Guide
Entry to Rick's Café

Booking fee

Good news! No extra fees are applied to this booking.

Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI JAMAICA LTD

What people say about this experience

4.3/5

All reviews are verified

Based on 193 reviews

Review categories

Safety

4.3/5

Service

4.3/5

Staff

4.2/5

Value for money

4.1/5

All ratings (193)

5 stars (94)

49%

4 stars (63)

33%

3 stars (32)

17%

2 stars (2)

1 star (2)

J
Jackie
Traveled as a couple
March 3, 2026
5
United Kingdom
It was a great day, we had a good bunch of people with us plus the tour guide (Kevin)was brilliant.
A
Anita
Traveled as a couple
March 3, 2026
4.2
United Kingdom
Kevin our guide and Chin our driver made the experience. They gave us historical details of the country and explained the local landmarks in a fun and easy going way. Kevin engaged with the whole group, got us to know a little about each other and they both ensured we had clear guidelines and were safe. They made the experience unforgettable.
S
Sophie Boswell
Traveled as a couple
February 26, 2026
5
United Kingdom
We had an amazing time from start to finish. Our guides were absolutely lovely and incredibly knowledgeable, sharing interesting facts about every area we travelled through. They truly made the experience. Seven Mile Beach and Rick’s Café were everything we hoped for and more. Fantastic value for money, and we would definitely recommend this tour!
A
Anon
Traveled with a group of friends
February 14, 2026
2.2
United Kingdom
Amount of time travelling was excessive. We were not advised that cash would be needed for umbrellas and cushions for sunbeds!! Divers and sunset definitely a must at Rick's Cafe.
S
SWW
Traveled as a couple
February 7, 2026
3
United Kingdom
7 mile beach was beautiful, we could have spent an hour longer there and an hour less at Ricks cafe as we found ourselves checking our clocks at Ricks. It was very loud and busy.
K
K Wright
Solo traveler
January 28, 2026
1
United Kingdom
I didn’t receive lunch that I was entitled to. I will never use TUI for tours again. I will stick to get your guide in future. Total rip off