Join us on this afternoon trip to the heart of beach-fringed Negril, where you can shop and relax at Rick's Café at your own pace.

A popular resort on the island's most westerly point, the town has an impressive retail repertoire. You'll find duty-free bargains – cigars, perfumes, jewellery. Or for authentic Jamaican buys, on Norman Manley Boulevard you'll find the craft market.

Once you're shopped out, head to Rick's Café. This legendary cliff top venue is an institution for locals and tourists alike, who come to enjoy the chat, cold beers and Caribbean-American food. From late afternoon, it comes with a sideshow of daring locals trying to outdo each other as they leap from the cliffs.

Hi, we said that we would like to go make some shopping. We thought we would go to some big market with many shops in the centre of town. On place of it we were more than 3 hours in some big loud bar with possibility to sním and jumping from the clif. We dont have swimmsuit and towels. So we only more than 3 hours sit and look around ourselves. And for shopping we were half hour in some small dirty shop without any valuable goods. It was big mistake from Tui. I want to get money back!

Terrible- trip cancelled the night before- this seems to be common for a lot of trips on this site

When we arrived the atmosphere was good divers we’re talking to us staff was really friendly beers were cold . Boats were pulling up people getting off music was really good 10:10

We only stopped at one market as we were the only people in our group that wanted to go shopping this spoiled it for us as we felt under pressure at the shop and could look around properly. The others in the party just wanted to go to Rick’s cafe. We ended up spending nearly three hours there which was too long . Other than that good value for money

Absolutely loved the experience of Rick’s Cafe. Well worth a visit. Be sure to take plenty of money US dollars preferably as it’s not the cheapest. Cliff divers, Dj and dancers were fantastic. I would have happily missed out the craft market which we stopped at first and were told we had 30 mins inside. Once inside we were followed around and felt quite pressured to buy when looking at items. Last but certainly not least Kirk are driver was lovely very clear on times and pick up points.

Bus journey was okay. Ricks cafe was rubbish, over hyped and overly expensive with staff constantly looking for tips. Would never go again.

Why you’ll love this…

Chance to shop for authentic souvenirs
Watch locals cliff jumping from the famous Ricks' Cafe

Important to know

Duty-free goods must be paid for in foreign currency – USD, GBP or major cards
Food and drink not included

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.

What’s included

Transport
Escort
Insurance
Free time
Admission fees

Booking fee

Good news! No extra fees are applied to this booking.

Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI JAMAICA LTD

What people say about this experience

3.9/5

All reviews are verified

Based on 200 reviews

Review categories

Safety

5/5

Service

5/5

Staff

5/5

Value for money

1/5

All ratings (200)

5 stars (68)

34%

4 stars (78)

39%

3 stars (38)

19%

2 stars (4)

1 star (12)

L
Leos
Traveled as a couple
July 29, 2026
1
United Kingdom
Hi, we said that we would like to go make some shopping. We thought we would go to some big market with many shops in the centre of town. On place of it we were more than 3 hours in some big loud bar with possibility to sním and jumping from the clif. We dont have swimmsuit and towels. So we only more than 3 hours sit and look around ourselves. And for shopping we were half hour in some small dirty shop without any valuable goods. It was big mistake from Tui. I want to get money back!
C
Cancelled trip
Traveled as a couple
July 18, 2026
1
United Kingdom
Terrible- trip cancelled the night before- this seems to be common for a lot of trips on this site
J
John Murphy
Traveled as a couple
July 15, 2026
5
United Kingdom
When we arrived the atmosphere was good divers we’re talking to us staff was really friendly beers were cold . Boats were pulling up people getting off music was really good 10:10
K
Katherine Drummond
Traveled as a couple
July 14, 2026
4.2
United Kingdom
We only stopped at one market as we were the only people in our group that wanted to go shopping this spoiled it for us as we felt under pressure at the shop and could look around properly. The others in the party just wanted to go to Rick’s cafe. We ended up spending nearly three hours there which was too long . Other than that good value for money
N
Nardia
Traveled as a couple
July 13, 2026
5
United Kingdom
Absolutely loved the experience of Rick’s Cafe. Well worth a visit. Be sure to take plenty of money US dollars preferably as it’s not the cheapest. Cliff divers, Dj and dancers were fantastic. I would have happily missed out the craft market which we stopped at first and were told we had 30 mins inside. Once inside we were followed around and felt quite pressured to buy when looking at items. Last but certainly not least Kirk are driver was lovely very clear on times and pick up points.
M
Mr Murray
Traveled as a couple
June 24, 2026
2.2
United Kingdom
Bus journey was okay. Ricks cafe was rubbish, over hyped and overly expensive with staff constantly looking for tips. Would never go again.