Join us on this afternoon trip to the heart of beach-fringed Negril, where you can shop and relax at Rick's Café at your own pace.

A popular resort on the island's most westerly point, the town has an impressive retail repertoire. You'll find duty-free bargains – cigars, perfumes, jewellery. Or for authentic Jamaican buys, on Norman Manley Boulevard you'll find the craft market.

Once you're shopped out, head to Rick's Café. This legendary cliff top venue is an institution for locals and tourists alike, who come to enjoy the chat, cold beers and Caribbean-American food. From late afternoon, it comes with a sideshow of daring locals trying to outdo each other as they leap from the cliffs.

The shopping part of the trip was poor. Just stopped at a gift warehouse. Very expensive and not what I expected from a shopping trip. Rick's Cafe is was the main reason for the trip, and it did not disappoint. Great vibes, good music and dance, reasonable priced good quality drinks. Would visit again if in the area.

The shopping was just one shop . We thought we would be going a craft market . Ricks cafe was fantastic but we didn’t take our swimming gear as we thought we would be there just for sunset . The fact was we only had 30 mins shopping .

I think,90 minutes would be long enough at Ricks Cafe

Giving low score for terrible booking experience. We booked the bus to Ricks cafe for Sunday on the Tui app but when I checked with our rep for further details he said the trip was not available on Sundays so could not understand ho we had booked it. He rearranged it for Monday. We waited an hour for the bus but by that time the rep had arranged a private taxi transfer for us. We went to a local shop that we could have walked to but it did not interest us so we asked to go straight to Ricks.

The bus never turned up Very unprofessional TUI RIP OFF the app is a complete waste of time if things go wrong

Craft market overpriced. Abd so are drinks at Rick's cafe

Why you’ll love this…

Chance to shop for authentic souvenirs
Watch locals cliff jumping from the famous Ricks' Cafe

Important to know

Duty-free goods must be paid for in foreign currency – USD, GBP or major cards
Food and drink not included

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.

What’s included

Transport
Escort
Insurance
Free time
Admission fees

Booking fee

Good news! No extra fees are applied to this booking.

Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI JAMAICA LTD

What people say about this experience

3.9/5

All reviews are verified

Based on 175 reviews

Review categories

Safety

4.2/5

Service

4.2/5

Staff

4.2/5

Value for money

4.3/5

All ratings (175)

5 stars (57)

33%

4 stars (72)

41%

3 stars (34)

19%

2 stars (2)

1 star (10)

A
AGB
Traveled as a couple
April 2, 2026
3.8
United Kingdom
The shopping part of the trip was poor. Just stopped at a gift warehouse. Very expensive and not what I expected from a shopping trip. Rick's Cafe is was the main reason for the trip, and it did not disappoint. Great vibes, good music and dance, reasonable priced good quality drinks. Would visit again if in the area.
M
MB
Traveled with a group of friends
March 31, 2026
1
United Kingdom
The shopping was just one shop . We thought we would be going a craft market . Ricks cafe was fantastic but we didn’t take our swimming gear as we thought we would be there just for sunset . The fact was we only had 30 mins shopping .
R
Redmalc
Traveled as a couple
March 28, 2026
3.8
United Kingdom
I think,90 minutes would be long enough at Ricks Cafe
C
Cliff
Traveled as a couple
March 17, 2026
1
United Kingdom
Giving low score for terrible booking experience. We booked the bus to Ricks cafe for Sunday on the Tui app but when I checked with our rep for further details he said the trip was not available on Sundays so could not understand ho we had booked it. He rearranged it for Monday. We waited an hour for the bus but by that time the rep had arranged a private taxi transfer for us. We went to a local shop that we could have walked to but it did not interest us so we asked to go straight to Ricks.
V
Very angry couple
Traveled as a couple
February 28, 2026
1
United Kingdom
The bus never turned up Very unprofessional TUI RIP OFF the app is a complete waste of time if things go wrong
M
Marlene
Traveled as a couple
February 16, 2026
2.6
United Kingdom
Craft market overpriced. Abd so are drinks at Rick's cafe