Embarking from Chengdu in a private vehicle, the journey takes you to Yibin. Brace yourself for an intriguing challenge as you taste the rare unaged 72-proof baijiu, providing a deep insight into its essence.
The adventure begins at the Wuliangye Liquor Culture Museum, where you encounter unusual exhibits like a collector's "Radish Bottle" Wuliangye from the 1980s. This display highlights the historical and collectable importance of traditional Chinese baijiu. Following this, you'll visit the Source of Life, an ancient spring believed to provide water for the distillery. Here, you can appreciate the serenity of this revered site while understanding how water quality impacts liquor aroma.
Continuing on, you'll explore the Giant Bottle Landmark, a towering structure shaped like a liquor bottle that holds the Guinness record for being the world's largest physical advertising billboard. This architectural masterpiece symbolises the brand strength of the distillery. Afterwards, climb up Jiushan Mountain to be rewarded with sweeping views of the Minjiang River and surrounding wineries.
Before heading back to Chengdu, relish Yibin Yanmian, a local speciality featuring high-quality noodles cooked and tossed with oil and seasonings. This tour offers not just a sampling of baijiu but also an extensive cultural immersion into its origins and significance.
