Spend the day relaxing on a pristine beach on this full-day outing to Negril. You'll have a whole seven-mile-long band of golden sand to pick the perfect spot on, where you can sunbathe, swim, try water sports, or simply get stuck into your book. Then, you'll head to Rick's Café, the first restaurant of its kind on the West End Cliffs. Here, you'll have an unbeatable view of the Caribbean sunset – and you might even see some fearless cliff divers plunging into the sea, as well.

Amount of time travelling was excessive. We were not advised that cash would be needed for umbrellas and cushions for sunbeds!! Divers and sunset definitely a must at Rick's Cafe.

7 mile beach was beautiful, we could have spent an hour longer there and an hour less at Ricks cafe as we found ourselves checking our clocks at Ricks. It was very loud and busy.

I didn’t receive lunch that I was entitled to. I will never use TUI for tours again. I will stick to get your guide in future. Total rip off

There wasn’t a thing that we didn’t enjoy and the sunset made the day worth the visit

very informative friendly

We arrived at 7mile beach to a welcome drink and our wristbands for our lunch. We had jerk chicken, rice and peas and chips. Followed by another free drink. We then spent the afternoon sunbathing, swimming in the sea. Was beautiful. Then onto Rick's Cafe.... This place is an whole vibe!!! Music, dancers, engaging with the audience ect. Myself and my daughter had the best day Our guide and driver were top notch

Why you’ll love this…

Relax and swim on Seven Mile Beach
Visit one of the area's most iconic restaurants, Rick's Café
Watch a Caribbean sunset from a clifftop location

Important to know

Welcome drink included upon arrival to Seven Mile Beach. No other drinks or food are included.
We do not recommend diving or jumping off the cliffs.
There is no guarantee to see the sunset as this depends on weather conditions.
This tour requires a minimum of 10 participants.
Children must be supervised by an adult (over 18 years) at all time
Bring bathing gear and sunblock
Bring insect repellent
Bring a towel
Bring a hat
Bring money for extras or gratuities

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.

What’s included

Insurance
Admission fees
Welcome drink
Transport
Escort
Driver
Guide
Entry to Rick's Café

Booking fee

Good news! No extra fees are applied to this booking.

Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI JAMAICA LTD

What people say about this experience

4.3/5

All reviews are verified

Based on 190 reviews

Review categories

Safety

4.2/5

Service

4.2/5

Staff

4.2/5

Value for money

4.1/5

All ratings (190)

5 stars (92)

48%

4 stars (62)

33%

3 stars (32)

17%

2 stars (2)

1 star (2)

A
Anon
Traveled with a group of friends
February 14, 2026
2.2
United Kingdom
Amount of time travelling was excessive. We were not advised that cash would be needed for umbrellas and cushions for sunbeds!! Divers and sunset definitely a must at Rick's Cafe.
S
SWW
Traveled as a couple
February 7, 2026
3
United Kingdom
7 mile beach was beautiful, we could have spent an hour longer there and an hour less at Ricks cafe as we found ourselves checking our clocks at Ricks. It was very loud and busy.
K
K Wright
Solo traveler
January 28, 2026
1
United Kingdom
I didn’t receive lunch that I was entitled to. I will never use TUI for tours again. I will stick to get your guide in future. Total rip off
P
Piper2591
Traveled with family
December 31, 2025
4.2
United Kingdom
There wasn’t a thing that we didn’t enjoy and the sunset made the day worth the visit
J
juliejule
Traveled with family
December 27, 2025
5
United Kingdom
very informative friendly
T
TEESH
Traveled with family
October 25, 2025
4.6
United Kingdom
We arrived at 7mile beach to a welcome drink and our wristbands for our lunch. We had jerk chicken, rice and peas and chips. Followed by another free drink. We then spent the afternoon sunbathing, swimming in the sea. Was beautiful. Then onto Rick's Cafe.... This place is an whole vibe!!! Music, dancers, engaging with the audience ect. Myself and my daughter had the best day Our guide and driver were top notch