Spend the day relaxing on a pristine beach on this full-day outing to Negril. You'll have a whole seven-mile-long band of golden sand to pick the perfect spot on, where you can sunbathe, swim, try water sports, or simply get stuck into your book. Then, you'll head to Rick's Café, the first restaurant of its kind on the West End Cliffs. Here, you'll have an unbeatable view of the Caribbean sunset – and you might even see some fearless cliff divers plunging into the sea, as well.

very informative friendly

We arrived at 7mile beach to a welcome drink and our wristbands for our lunch. We had jerk chicken, rice and peas and chips. Followed by another free drink. We then spent the afternoon sunbathing, swimming in the sea. Was beautiful. Then onto Rick's Cafe.... This place is an whole vibe!!! Music, dancers, engaging with the audience ect. Myself and my daughter had the best day Our guide and driver were top notch

Trip was good but bus did not turn up at hotel.After over 1 hour waiting with Tui rep a taxi was arranged to drive us (at high speed) to 7 mile beach to rendezvous with the bus.This lost us around 2 hours of the trip.After returning home I received an email from Tui apologising and stating that i had turned down $40 compensation which is an absolute lie as no compensation was mentioned or offered.Instead,the Tui rep sent an email of complaint on our behalf.Again,no compensation was ever offered.

Very nice experience,guide person very helpful,I like Ricks cafe so much fun

TUI Cancelled the night before and so we couldn’t plan alternatives. Not impressed we booked out trips around our holiday and we haven’t even been out of the hotel yet.

The tour guide was phenomenal she knew everything explained all areas really well talked about the history of Jamaica and answered all questions asked on the day.

Why you’ll love this…

Relax and swim on Seven Mile Beach
Visit one of the area's most iconic restaurants, Rick's Café
Watch a Caribbean sunset from a clifftop location

Important to know

Welcome drink included upon arrival to Seven Mile Beach. No other drinks or food are included.
We do not recommend diving or jumping off the cliffs.
There is no guarantee to see the sunset as this depends on weather conditions.
This tour requires a minimum of 10 participants.
Children must be supervised by an adult (over 18 years) at all time
Bring bathing gear and sunblock
Bring insect repellent
Bring a towel
Bring a hat
Bring money for extras or gratuities

Cancellation policy

Receive a 100% refund if you cancel up to 1 day before the experience begins.

What’s included

Insurance
Admission fees
Welcome drink
Transport
Escort
Driver
Guide
Entry to Rick's Café

Booking fee

Good news! No extra fees are applied to this booking.

Pickup points

To see which pickup points are available, check under availability & prices.

Provider

TUI JAMAICA LTD

What people say about this experience

4.3/5

All reviews are verified

Based on 186 reviews

Review categories

Safety

4.3/5

Service

4.3/5

Staff

4.3/5

Value for money

4.1/5

All ratings (186)

5 stars (92)

49%

4 stars (61)

33%

3 stars (31)

17%

2 stars (1)

1 star (1)

J
juliejule
Traveled with family
December 27, 2025
5
United States of America
very informative friendly
T
TEESH
Traveled with family
October 25, 2025
4.6
United States of America
We arrived at 7mile beach to a welcome drink and our wristbands for our lunch. We had jerk chicken, rice and peas and chips. Followed by another free drink. We then spent the afternoon sunbathing, swimming in the sea. Was beautiful. Then onto Rick's Cafe.... This place is an whole vibe!!! Music, dancers, engaging with the audience ect. Myself and my daughter had the best day Our guide and driver were top notch
K
Kenneth Hall
Traveled as a couple
September 28, 2025
4.6
United States of America
Trip was good but bus did not turn up at hotel.After over 1 hour waiting with Tui rep a taxi was arranged to drive us (at high speed) to 7 mile beach to rendezvous with the bus.This lost us around 2 hours of the trip.After returning home I received an email from Tui apologising and stating that i had turned down $40 compensation which is an absolute lie as no compensation was mentioned or offered.Instead,the Tui rep sent an email of complaint on our behalf.Again,no compensation was ever offered.
K
Krystyna
Solo traveler
September 20, 2025
4.2
United Kingdom
Very nice experience,guide person very helpful,I like Ricks cafe so much fun
S
Steve
Traveled as a couple
September 6, 2025
1
United Kingdom
TUI Cancelled the night before and so we couldn’t plan alternatives. Not impressed we booked out trips around our holiday and we haven’t even been out of the hotel yet.
S
Stacey
Solo traveler
August 31, 2025
5
United Kingdom
The tour guide was phenomenal she knew everything explained all areas really well talked about the history of Jamaica and answered all questions asked on the day.