You're in for a day of Agadir's kasbah, cable car and carpets on this private tour that captures the cultural heart of this city from hilltop fortress to souk. You'll begin with a view that takes in the sprawling whitewashed houses, the yacht-filled marina and the curve of beach where Agadir Bay meets the Atlantic Ocean. But, as local guide, Amina, explains, “the most distinctive view has got to be the Arabic inscription of ‘God, Country, King' written in white stones on the hillside below the kasbah. It's an unofficial motto of Morocco, sharing the country's faith and patriotism.”
The modern cable car will whisk you 236 metres up the hill from the marina station to the Kasbah of Agadir Oufella. It's a six-minute journey each way, so you've time to grab your camera and take in the views. At the top, your guide will show you around the phoenix-like fortress, which has been forced to resurrect twice after earthquakes devastated the original structures in 1755 and1960. Back down in the city, your next stop is the Argan cooperative. Here, you'll discover the secrets behind the production of authentic bio Argan oil – a staple in local cuisine and cosmetics.
The final part of your day is a trip to one of Morocco's largest markets, Souk El Had. Try not to be intimidated by its 6,000 shops and stalls – it's a labyrinth, but your local guide is your superpower here. They'll help lead you through the narrow allies stacked high with a mix of colourful ceramics, lanterns, rugs and more. Take your time to enjoy the bustling atmosphere, breathe in the scent of fresh mint and cumin and pause for cup of tea before you do as the locals do and join in with some haggling.
